The mission of the SAF is to connect and cultivate a thriving floral community through training, education, marketing, resources, and advocacy. They couldn’t have chosen a better president! Oscar has served on SAF’s Board of Directors since 2018 and has been at Rio Roses for decades. …
October 16th might seem like just another day on the calendar, but for savvy floral professionals, it presents a blossoming opportunity: It’s Boss’s Day! While this isn’t a major holiday, it has grown in popularity over the years — and it’s a great way to combine gratitude with flowers. …
The scent of crisp leaves, the sight of pumpkins on porches, and the cooler air — it’s that time again! Fall is that magical season between the end-of-summer rush and the winter festivities. But many of us overlook the incredible potential of the fall season as we focus on the upcoming Christmas-to-Mother’s Day sales. So, how can you take full advantage of fall to help your floral sales flourish? Here, we provide a few simple but highly effective marketing tips to keep you ahead of the competition throughout the season. …
Every year, the floral industry gathers for the Society of American Florists (SAF) Convention, a chance to connect, learn, and grow as professionals. This year’s convention, held in Phoenix, Arizona, was their 138th. …
As we all know, online shopping is here to stay. But you may not realize just how huge this market is: per Statista, total e-commerce sales are projected to reach $6.3 trillion in 2023 and grow to $8.1 trillion by 2026. It’s a massive market to tap into! That’s why we want to keep you updated with eight e-commerce trends that will help you stay ahead of the competition and ensure success in the years to come. …
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