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   WF&FSA Conference Draws Hundreds
by Society of American Florists
Posted: Monday, October 30, 2017 at 3:46PM EDT

More than 770 floral industry members traveled to Miami last week for The Wholesale Florist & Florist Supply Association’s 2017 Floral Distribution Conference. The three-day conference featured educational sessions on trends and topics affecting today’s wholesale florist and floral supplier industries.

During the event, Santiago Cock-Rada of Uniflor Colombia passed the gavel to the group’s new president Marla O’Dell of Berwick Offray.

“If there’s one way to describe Marla’s executive ability, it’s that she gets things done,” Cock Rada promised from the podium “I’m very proud to introduce our next president and to have a woman at the helm.”

To read the rest of the story, please go to: Society of American Florists

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