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   Avocados From Mexico Announces New Board Of Directors Chairman
by Avocados From Mexico
Posted: Wednesday, November 1, 2017 at 9:02AM EDT

DALLAS – Avocados From Mexico (AFM), the No. 1 selling avocado brand in the U.S., announced the election of new chairman Ramón Paz-Vega, along with a full slate of board of directors for 2017-2018. Avocados From Mexico’s board of directors is also referred to as the Joint Executive Committee and is comprised of the executive teams of both Mexican Hass Avocados Importers Association (MHAIA) and the Association of Growers and Packer Exporters of Avocados From Mexico (APEAM).

Paz-Vega, 57, is a 35-year veteran of the Mexican avocado industry, with extensive experience in growing, packing, shipping, and marketing avocados in the global marketplace. During his 20 years in production and exportation of fresh fruits, specifically avocados and mangos in Mexico, he was appointed as CEO of several exporting firms. In addition, he was elected Vice Chairman of APEAM from 2000-2002. 

He served as a professor at the Universidad Don Vasco, in Uruapan and at the Tecnologico de Monterrey for more than 15 years. From 2009-2015, he taught as a full-time professor at the Business School of the Universidad de Monterrey.

Currently, Paz-Vega is an avocado grower in both Michoacan and Jalisco states, in Mexico; Strategic Advisor to APEAM; and Secretary of the Board of the International Alliance of Fruit and Vegetable Exporters for the Advancement of Social Responsibility (AHIFORES) in Mexico. He has been a member of the Avocados From Mexico’s board since 2013.

Ramón Paz-Vega; Photo Courtesy of IICA

“We are honored to welcome Ramón Paz-Vega as chairman and look forward to his leadership of the distinguished, thought-leaders of APEAM and MHAIA joining our new board of directors,” said Alvaro Luque, president of Avocados From Mexico. “We are confident their priceless expertise and vision will successfully continue our efforts to drive growth and blaze trails within the produce industry.”

The new AFM board of directors includes:

  • Ramón Paz-Vega
  • Mike Browne
  • Ron Campbell
  • Armando Lopez
  • Ygnacio Valerio
  • Adrian Iturbide
  • Gary Caloroso
  • Carlos Genel

AFM was established as the world-class marketing agency for the Mexican avocado industry in 2013, and is a collaboration between APEAM and MHAIA.

To learn more about these and other marketing and promotional activities, visit the Avocados From Mexico Facebook page,, or website,

About Avocados From Mexico

Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.

Source: Avocados From Mexico

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