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   Nations Fifth Largest Florist Expands Operations By Opening New Retail Stores
by Oberer’s Flowers
Posted: Monday, August 30, 2010 at 3:22PM EDT

Dayton, OH - Oberer’s Flowers, Ohio’s largest florist announced today that it is expanding into neighboring Indiana and will open 4 retail stores in the Indianapolis metropolitan area. The companies first out of state retail store is located in Carmel, Indiana. Construction has begun and the 3,000 square ft store will open on October 1st.

“We’re very excited to bring our florist to Indiana,” says Rob Spikol, COO for Oberer’s Flowers. Located just north of Indianapolis in Hamilton County, Carmel is one of Indiana’s fastest growing cities. A dynamic city with award-winning schools, a thriving business environment and is very family-oriented “It’s a perfect match for our business.” Spikol says the company will give away 3,000 high value flower arrangements on its opening day to local residents.

The Carmel location is the first of four planned in the Indianapolis area, with additional stores in Indianapolis City, Fishers and in the southern metro area. “Our expansion is great news not only for the jobs we’re creating in Indiana, but the jobs we’re creating right here in Ohio,” Spikol said.

“It all began in Dayton, and we are very proud of our roots,” says Randy Oberer, president of Oberer’s Flowers. In recent years the company has expanded into Cincinnati, West Chester, Grove City and Columbus, Ohio. “We’ve managed to grow well above the industry standards because we operate much differently than a typical flower shop.” He says "We’ve always been focused on providing the best value for our customers money." “People really notice that when times are tough.”

The company grows some flowers from their greenhouses located on Troy Street much the same way Oberer’s Great Uncle Carl did back in 1922. But over the years the volume ballooned to far greater than capacity. Today Oberer’s purchases flowers from local domestic farms as well as international flower markets. Refrigerated tractor trailers can be seen unloading goods 4 days a week, and the company receives two trailers of plants from Florida each week.

“Thriving in a recession is no more a challenge than staying in business for 100 years,” says Oberer. "The way we’ve done it, is the way our company was started." He continues; "Taking care of each customer, like they’re our most important, because they are.”

Oberer’s Flowers Inc. is the 5th largest independent florist in the United States. The company has been providing customers with fresh flowers and the finest selection of plants, fruit and gourmet foods, perfect for every occasion for nearly 100 years. Historic information can be found at www.oberers.com/history.html

Oberer’s Flowers has two subsidiary companies and five operating divisions including a Central Production Facility, Retail Stores, Greenhouse & Growing Operation, Wholesale Floral and two Import Divisions (one for fresh international product and another for international hard goods). Oberer’s Flowers has grown from a single horse and wagon to a fleet of over 70 delivery vehicles.

Oberer’s Flowers corporate headquarters; a 100,000 sq. ft facility located on a six acre complex right where it all began on Troy Street in Dayton, Ohio. The company has multiple retail stores and delivery operations spanning three states in the MidWest serving customers in Cincinnati, Columbus and Dayton in Ohio; Indianapolis, Indiana and Northern Kentucky.

Oberer’s also operates support facilities in Miami, Florida; Quito, Ecuador and has an office in Shen Yang, China located in the Heping District.

Each day Oberer’s handles more than 500 orders direct from customers for delivery within the companies delivery area. The company has grown to become one of the nations largest Wedding and Event decorators handling more than 1,000 wedding per year ranging from $100 to $50,000. Orders are generated in their retail stores, by telephone or online at www.oberers.com.

Source: Oberer’s Flowers


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