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   Hillshire Farms Introduces Turkey Bites For Thanksgiving
by Sara Matheu, Sara Lee Corp.
Posted: Wednesday, November 18, 2009 at 8:39AM EST

Hillshire Farm has announced their latest product to hit supermarket shelves, Hillshire Farm Turkey Lit’l Smokies. This spin on the classic cocktail link is perfect for holiday entertaining, and with two-thirds less fat than regular Lit’l Smokies, Turkey Lit’l Smokies cocktail links will delight your guests without adding too many calories to the festivities.

Hillshire Farm Lit’l Smokies cocktail links have always been a holiday party pleaser, with over 18 million pounds being sold in the months of November and December alone – that’s equivalent to the amount of steel that supports the Hoover Dam1! With consumers watching their waistlines around the holidays, Hillshire Farm Turkey Lit’l Smokies are a timely and ideal alternative to the traditionally calorie-rich holiday hors d’ oeuvres. According to a national survey recently conducted by Greenfield Online, 62% of adults are becoming more health-conscious in their food purchases, and the NPD reports that “lite” and diet food options will continue to gain popularity in the upcoming years.

“Now more than ever, consumers are looking for simple ways to make small changes in their diets without making big sacrifices on taste,” said Tim Roush, vice president, lunch and dinner brands for Hillshire Farm. “Our goal was to take one of America’s favorite bite-sized appetizers and offer it in a leaner meat with all of the quality and flavor Hillshire Farm is known for. We couldn't be more pleased with the result.”

In supermarkets nationwide this holiday season, Hillshire Farm Turkey Lit’l Smokies cocktail links are available in 14 ounce packs for a suggested retail price of $3.99.

Source: Sara Lee Corp.

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