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   USPB Adds More Depth, Dimension To Its Web Site
by David Fairbourn, USPB
Posted: Monday, November 30, 2009 at 8:23AM EST

DENVER—(November 18, 2009) “What a great site!” “So fresh, clean and easy-to-navigate.” “Really interactive—I didn’t expect that from potatoes.” “The videos are super. I had no idea mashed potatoes could be made in 10 minutes.”

These acclamations are simply a snapshot of the positive feedback the United States Potato Board (USPB) has received from consumers about its newly redeveloped website, www.potatogoodness.com. If you haven’t been there, please, visit today.

The site was redesigned to give consumers a friendly and comfortable place to find recipes and nutrition information and to share ideas about potatoes and dinnertime. By offering one digital property with fresh information and tools, as well as a social media platform, consumers have reason to spend more time on the site, reading about and discussing potatoes. A consistently meaningful online experience gives way to improved attitudes about potato nutrition, convenience and, ultimately, more time on the dinner table for potatoes.

Source: USPB


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