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   Rainbow Launches Fresh Perks, A Fresh New Rewards Program
by Roundy’s
Posted: Wednesday, May 1, 2013 at 3:32PM EDT

On Sunday, April 28 Rainbow launched a fresh new rewards program. Fresh Perks is a shopper rewards card designed to save customers money on everyday grocery purchases.

With the Fresh Perks™ program customers can load manufacturer coupons onto their card by logging onto the Rainbow website ( and simply clicking on the coupons they would like to use. Coupons will be automatically added to their individual cards.

Additionally, select Wednesdays and Saturdays will be Double-Double Daze just for Fresh Perks™ cardholders. Rainbow shoppers also will earn one-percent cash back if they spend more than $400 between April 28 and July 20.

Customers can sign-up for the free Fresh Perks™ card at any Rainbow customer service desk starting April 28, and begin loading coupons right away.

“We constantly listen to our customers to determine better ways to serve them and learned that they would like a program where they can save money on everyday grocery shopping,” said Vivian King, director of consumer media relations with Roundy’s. “Our new Fresh Perks™ program is designed to give customers tailor-made savings as they’re shopping every day.”

About Roundy’s

Roundy’s is a leading grocer in the Midwest with nearly $4 billion in sales and more than 18,000 employees. Founded in Milwaukee in 1872, it operates 161 retail grocery stores and 99 pharmacies under the Pick ’n Save, Copps, Rainbow, Metro Market and Mariano’s banners in Wisconsin, Minnesota and Illinois. For more information about Roundy’s and its banners, visit,,, or

Source: Roundy’s

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