Produce Business

Perishable Pundit
 
  Home | About | Archives | Sponsorship | Contact Us | Submit / Suggest
  Retail & Foodservice rss  
   
   Giant Eagle Set To Launch New Rewards Program In Central Ohio
by JD Malone, The Columbus Dispatch
Posted: Friday, September 29, 2017 at 3:37PM EDT

Giant Eagle is aiming to do battle with the growing number of competitors in the central Ohio grocery market with a new loyalty program.

The program, called fuelperks+ will be rolled out Monday in central Ohio, the first major market to get it.

It lets customers earn points not only toward fuel discounts at Giant Eagle’s GetGo stations but to also use toward grocery purchases — up to 20 percent off.

The old program was good, said Brian Ferrier, Giant Eagle’s regional director of operations. Customers told the company that they really liked it, but after testing the new program in Indianapolis, Giant Eagle realized that it had something that resonated with consumers, something built on the idea “for anything and everywhere,” he said.

To read the rest of the story, please go to: The Columbus Dispatch


print article
Print Article
send article
Send Article
Respond
Respond
Permalink
Permalink
Share Article
Share Article


Bakery Dairy Deli Floral  Meat & Poultry Produce Seafood Retail & Foodsvc
 Family Favorites  Wildwood Organics  Walkers Oatcakes  Ideation Foodservice Forum 2016  NYProduce Show 2017  

mail to friend

Got News? Send your latest press releases and announcements to RetailPR@PerishableNews.com