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   Wholesalers To Retailers: Plan Ahead & Order Early
by Mary Westbrook, Society of American Florists
Posted: Monday, October 16, 2017 at 3:57PM EDT

A late summer and early fall that read like something out of a science fiction movie — hurricanes, volcanoes, grounded planes, backlogged ports — has created new challenges for the floral industry supply chain and exposed some long-standing weaknesses.

What does that mean in practical terms for retailers planning for Thanksgiving, fall weddings, Christmas, Hanukkah — and even Valentine’s Day?

“The best advice I can provide is straight from my youth and being an Eagle Scout,” said Steve Catando, purchasing manager for DV Flora. “Be prepared.”

To read the rest of the story, please go to: Society of American Florists

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