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   JUICI Makes A Big Splash At PMA Fresh Summit
by Oneonta Starr Ranch Growers
Posted: Friday, October 27, 2017 at 9:08AM EDT

With its off-the-charts combination of flavor, crunch and juiciness, the JUICI™ apple from Oneonta Starr Ranch Growers has again proven to be a huge crowd pleaser at PMA Fresh Summit.

The New Orleans venue was Oneonta’s second consecutive PMA spotlight for the JUICI™, and as the company’s booth team began comparing notes, a definite consensus emerged.

Many responses from those who sampled the JUICI™ hit on the fruit’s crunchiness, and one visitor stated, “It has that tangy and sweet taste similar to the Honeycrisp – but more pronounced!” Another who bit into a JUICI™, a cross between the Honeycrisp and Braeburn, said it lives up to its name: “That IS juicy!” Still another raved, “I LOVE it!”

Sales and marketing team member Mike Marboe said visitors who tasted the JUICI™ for the first time experienced an “uncharted journey to Flavortown,” and he added, “I heard many exclaim, ‘This is a great apple!’”

According to Bruce Turner, OSRG National Marketing Representative, response has been so positive that this year’s JUICI™ crop is virtually all spoken for.  JUICI™ is in its second year of commercial distribution, doubled in volume this season and will continue to increase as several new plantings come on line. 

Calls for the JUICI™ are coming in daily since PMA, and Turner said, “What we got from the show is that there’s huge interest here in the United States for the JUICI™ along with affirmation that it really is a terrific piece of fruit.” 

Currently OSRG’s primary focus is on marketing the JUICI™ across North America, but Turner said the apple has also generated a following in Asian markets. With exclusive marketing rights worldwide, Oneonta has trees in quarantine in the Southern Hemisphere to ensure a year round supply.

Source: Oneonta Starr Ranch Growers

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