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   Honeybear's Pazazz Variety Arrives Early, Stays Late, Makes A Major Impact
by Honeybear Brands
Posted: Wednesday, November 15, 2017 at 9:04AM EST

Elgin, Minn. – Retail record-breaking apple variety Pazazz could be set to make its biggest impact yet for retailers across North America. The premium variety, now in its fourth year of commercial introduction by Honeybear Brands, ships early November to many markets and will be available at retail until early April while supplies last. 

“Pazazz is designed to do two things very well,” says Don Roper, vice president, sales and marketing, Honeybear Brands. “It’s about delivering incredible, unrivaled flavor to customers and building ongoing incremental sales for our retail partners at the store level. All of the data and feedback we've collected to date from every one of our regions shows Pazazz is outperforming our expectations and hitting all its marks. With our largest volume ever, Pazazz should be available for five to six months this year instead of the usual three, so we’re expecting it’s contribution to retail bottom lines to be very significant.”

Pazazz will also be available in 50-75 percent more retail markets than previous years as the crop reaches full maturity. Retail partners include Wegmans in New York, New Jersey, Pennsylvania, Massachusetts and Maryland; Loblaws in Nova Scotia, Prince Edward Island, New Brunswick, Ontario and Quebec; Publix in all stores and all markets; all Hy-Vee in Iowa as well as Kansas City and Minnesota; Meijer in Illinois Michigan and Ohio; Kroger in Kentucky, Central Indiana, Michigan, Eastern Illinois and Texas; Ralphs in California; QFC in Oregon and Washington; and United Supermarkets in Texas and New Mexico. Additional markets and stores may be added in the coming weeks and months.

“Pazazz is a game changer at retail,” adds Roper. “It’s introduced customers to a new flavor spectrum that previously didn’t exist in apple varieties.  Pazazz offers a superb, WOW flavor – a perfect balance of sweet and tart flavors – combined with a consistent, crunchy, rich texture.  It is just a wonderful apple to eat and enjoy – one where you ask for another bite or another apple on the spot.  Just as importantly, Pazazz is a truly distinctive apple that confidently offers our retail partners a great point of differentiation in the marketplace.”

For more information about Pazazz or Honeybear Brands visit or

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About Honeybear Brands ( 952-746-1315

Honeybear is a leading grower and developer of premium apple varieties. The company started as Wescott Agri Products, a family run apple orchard in the early 1970s. From that early start several generations ago, Honeybear still employs the same hands-on, personal attention to apple varieties produced through the Honeybear Apple Varietal Development Program. Honeybear is the leading grower of Honeycrisp in the Northwest and offers complete domestic and global apply supply integration from varietal development to growing, packing, shipping and retailer support. 

Source: Honeybear Brands


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