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   Iowa Beef Industry Council Promotes Beef At Iowa Family Physician Conference
by Iowa Beef Industry Council
Posted: Tuesday, November 21, 2017 at 3:32PM EST

DES MOINES, IA - The Iowa Academy of Family Physicians annual education conference took place in Des Moines, Iowa on November 3. The Iowa Beef Industry Council sponsored an exhibit and provided family physicians in attendance with infant and toddler nutrition and feeding tips. Additionally, recipes highlighting beef as a first food were shared with physicians. One hundred fifty physicians from the state of Iowa attended the conference.  

The American Academy of Pediatrics advises meat, including beef, be introduced as an early complementary food in an infant’s diet, to help meet essential nutrients important for rapid growth, brain and immune system development.

“The purpose of the beef checkoff’s outreach to health professionals is to provide credentialed health professionals, like family physicians, new science-based information about the nutrition and health benefits of beef,” said Rochelle Gilman, Director of Nutrition and Health Promotions. “Family physicians can have a positive influence with beef as a healthful food by making recommendations regarding beef’s role in a healthy diet to patients on a daily basis.”

In addition, physicians were given beef jerky trail mix snack samples to highlight beef jerky as a portable, high-quality protein snack.

The physician conference exhibit was funded by the National Beef Checkoff Program and the Iowa State Beef Checkoff Program. For more information on beef as a first food or feeding tips, visit


About the Iowa Beef Industry Council:  The Iowa Beef Industry Council is funded by the $1-per-head National Beef Checkoff Program and the $0.50-per-head Iowa State Beef Checkoff.  Checkoff dollars are invested in beef promotion, consumer information, research, industry information and foreign market development, all with the purpose of strengthening beef demand.  For more information, visit

Source: Iowa Beef Industry Council

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