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Wish Farms

“Necessity is the mother of invention. When you see a need, you’ve got to recognize the opportunity to fill that void,” said Teddy Koukoulis, Director of Wish Farms’ Blueberry Operations.

 
   Wish Farms Announces, 'Misty Organics'
by Wish Farms
Posted: Friday, February 23, 2018 at 9:09AM EST

Plant City, FL – Wish Farms, the year-round grower-marketer of berries is pleased to announce a new, state-of-the-art organic blueberry farm located in Alturas, Florida.

Named for Wish Farms’ mascot, Misty the Garden Pixie, the project began as an idea in 2014. It represents a joint-venture that includes three ag veterans at Wish Farms: Gary Wishnatzki, J.C. Clinard and Teddy Koukoulis.

With demand for organic blueberries getting stronger, supply falls short of consumer and retail demand during certain times of the year. As South American blueberry production starts falling off in late February, supply can be tight until the Southeastern U.S. ramps up in late April. Misty Organics hopes to fill the gap during that historically challenging window of time.

“Necessity is the mother of invention. When you see a need, you’ve got to recognize the opportunity to fill that void,” said Teddy Koukoulis, Director of Wish Farms’ Blueberry Operations.

The impressive twenty-acre farm sits on a south facing slope that overlooks a lake front. This geographical arrangement, coupled with high tunnels, creates a greenhouse effect. The high tunnels not only provide freeze protection for the crop, they also provide higher growing temperatures during cooler periods. The cover also protects the crop from rain, hail and general moisture. “It took us a year just to find the perfect plot of land”, said Wish Farms’ Chief Operating Officer, JC Clinard. “We’ve had the opportunity to travel the world and observe some of the best farming practices, and we used that information to make the best possible decisions to build this project.”

Misty Organics entire crop is grown in containers, which allows for spatial flexibility. As a result, there are more than twice the number of plants per acre than a typical blueberry farm. Additionally, the farm showcases high-tech soil moisture sensors and drip irrigation that drastically reduces water usage. With more than seven blueberry varieties featured, the team can also observe which varieties perform on output and quality.

 “We’re excited to continue innovating as a company,” added Wish Farms CEO Gary Wishnatzki. “Misty Organics is an important piece of the puzzle. By extending the Florida growing season, we can continue providing consumers with high-quality, domestic blueberries.”

Earlier this season, Wish Farms launched a quick-style recipe video series, allowing consumers to engage with the brand and try new berry recipes at home -- Blueberry Breakfast Casserole (video link here) and Raspberry Dessert Wontons (video link here), to name a few.

 “As marketers and growers, we recognize the trends and aim to find solutions for our retailers and consumers,” said Amber Maloney, Director of Marketing at Wish Farms. “Wish Farms’ new quick-style recipe videos go hand in hand with this goal.”

For more information about Misty Organics, please contact Amber Maloney at amber@wishfarms.com.

###

About Wish Farms:

Wish Farms, founded in 1922 and third-generation owned, is a year-round supplier of strawberries, blueberries, blackberries and raspberries growing both conventional and organic varieties. Nationally recognized for innovation, Wish Farms utilizes How’s My Picking?™, a patented tool for traceability to ensure quality by tying consumer feedback to specific information from each day’s harvest. For more information about Wish Farms, please visit www.wishfarms.com.

Source: Wish Farms


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