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United Fresh Produce Association

“With produce being sold in more channels beyond the traditional supermarket, having access to data from these additional channels will help produce companies plan and execute their promotional strategies,” said Tom Stenzel, United Fresh President & CEO. “Future reports will dive more deeply into this data, with spotlights on the opportunities available in these emerging outlets.”

   United Fresh Releases Quarterly Retail & Foodservice Trends Reports
by United Fresh Produce Association
Posted: Thursday, August 16, 2018 at 9:14AM EDT

WASHINGTON, D.C. – United Fresh has released two quarterly retail and foodservice trends reports. The FreshFacts® on Retail Q2 2018 report, produced in partnership with Nielsen Fresh, measures retail price and sales trends for the top 10 fruit and vegetable commodities as well as other value-added produce categories. Developed in partnership with Datassential, a leading market research firm dedicated to the food Industry, Fresh Insights for Foodservice uses data from Datassential’s extensive menu database, MenuTrends and provides a comprehensive look at how chefs and restaurants are featuring fresh produce on their menu, along with broader applications for retail, meal kits and more.

The FreshFacts® on Retail report’s data is enhanced by the recent launch of Nielsen’s Total Food View, which increases coverage of fresh data in 92,000 U.S. stores in the Food and Drug channels plus key Mass, Dollar, Club and Military retailers.

“With produce being sold in more channels beyond the traditional supermarket, having access to data from these additional channels will help produce companies plan and execute their promotional strategies,” said Tom Stenzel, United Fresh President & CEO. “Future reports will dive more deeply into this data, with spotlights on the opportunities available in these emerging outlets.”

The report also features category spotlights on apples, potatoes and lettuce, as well as look at produce purchasing trends by region.

In contrast, the Fresh Insights for Foodservice summer issue details “in-season” Summer menu options like prickly pear fruit and Calabrian chili peppers, and checks in on drinking vinegars and how these trendy and refreshing beverages use fresh produce to delight consumers. In the “On the Horizon” section, readers will explore the ever-changing Winter menu trends, focusing on kumquats, celery root, and how toasts are combining warmth and produce for rising popularity on menus.

This quarter’s “Chain Report” will cover fresh options added to major chain menus recently, including items featuring mango, pineapple, and artichoke. Finally, “View From Above” will cover Mexican fast casuals and how they are leveraging fresh produce with a globally-inspired twist.

“Fresh Insights for Foodservice continues to serve as an invaluable resource for foodservice purchasing, menu development and culinary professionals looking for inspiration to brighten their menus each season with the freshest produce,” said Miriam Wolk, Vice President of Member Services. “Now more than ever, it’s important to layer creativity throughout your menu to wow your customers and keep them coming back.”

Both reports are developed with input and guidance from the United Fresh Retail-Foodservice Board, a United Fresh market segment board focused on the needs and issues of greatest concern to retail supermarkets and foodservice operators whose goal is to provide the supermarket and restaurant industries with tools and services that allow them to maximize the value and sales of fresh produce in their own marketing channels.

Both FreshFacts® on Retail and Fresh Insights for Foodservice are free to United Fresh Members and $50 for non-members. To order the report, visit If you have questions, contact Miriam Wolk at 202-303-3410. For questions about the data or content in FreshFacts, contact Matt Lally, Nielsen Fresh at and for questions on Fresh Insights for Foodservice, contact Mike Kostyo, Datassential at


About United Fresh Produce Association

Founded in 1904, the United Fresh Produce Association brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. We empower industry leaders to shape sound government policy. We deliver the resources and expertise companies need to succeed in managing complex business and technical issues. We provide the training and development individuals need to advance their careers in produce. And, through these endeavors, we unite our industry with a common purpose – to build long-term value for our members and grow produce consumption. For more information, visit

Source: United Fresh Produce Association

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 M. Levin & Company, Inc. Wins 2018 Multi-Generational Family Business Award
by M. Levin and Company, Inc.
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M. Levin and Company, Inc., a full-line wholesale produce distributor in Philadelphia wins award from the Philadelphia Inquirer. A panel of judges appointed by the Philadelphia Inquirer, voted M. Levin and Company, Inc., to be a recipient of their 2018 Multi-Generational Family Business Award. Winners were evaluated based on their overall impact, community involvement, innovation and growth.

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 New Survey Results Highlight Variation In Food Safety Practices Prior To The Produce Rule
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Posted: Thursday, August 16, 2018 at 9:14AM EDT

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 Vote Now To Bring The Fresh Produce Industry's Voice To South By Southwest
by Produce Marketing Association
Posted: Thursday, August 16, 2018 at 9:14AM EDT

Federal nutrition guidance states fruits and vegetables should make up half the plate, which means the produce industry’s voice should also make up at least half the conversations around food and foodie culture. That’s why Produce Marketing Association (PMA) has submitted a proposal to get the fresh produce industry represented on the educational program for the 2019 South by Southwest (SXSW) festival. Industry members are encouraged to cast their vote in favor of PMA’s proposed session during SXSW’s Community Voting period now through Aug. 30.


 NWPB Serves Up 5,000 Servings Of Hydrating Watermelon To Runners
by National Watermelon Promotion Board
Posted: Thursday, August 16, 2018 at 9:14AM EDT

Runners were rewarded with hydrating watermelon at the “Watermelon Mile” of the Fit Foodie Festival and 5K in Denver. As an event sponsor, the National Watermelon Promotion Board provided more than 5,000 watermelon servings during the run and festival to showcase watermelon’s health, value and versatility. In addition, Chef Dina Paz demonstrated how to make the Watermelon Bulgur Wheat Salad on the Culinary Stage.

 EU Clears Total Produce Purchase Of Dole Stake, With Condition
by Reuters
Posted: Tuesday, July 31, 2018 at 8:55AM EDT

Irish fresh food producer Total Produce on Monday received regulatory clearance in the European Union for its purchase of a 45 percent stake in U.S. peer Dole, subject to the sale of Swedish business.

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by Baldor Specialty Foods
Posted: Thursday, August 16, 2018 at 9:14AM EDT

Baldor Specialty Foods, one of the largest importers and distributors of fresh produce and specialty foods in the Northeast and Mid-Atlantic regions, today announced it’s working with two local farms, Hepworth Farms of Milton, NY and Satur Farms of Cutchogue, Long Island, to bring second cuts and aesthetically imperfect produce to market. Launched as the Imperfect Produce Program, the initiative creates a market for the perfectly good and nutritious, locally-grown produce that would otherwise go to waste.

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Posted: Thursday, August 16, 2018 at 9:14AM EDT

In the season that starts Oct. 1, the state may reap 70 million boxes of the fruit, according to the average estimate of four traders and analysts in a Bloomberg survey. That compares with 44.95 million the prior year, the smallest crop since 1945, government data show. The survey response range was 65 million to 80 million.

 Kendra Keenan Joins Potatoes USA As Assistant Marketing Manager
by Potatoes USA
Posted: Thursday, August 16, 2018 at 9:14AM EDT

Potatoes USA welcomes its newest team member, Kendra Keenan, as an Assistant Marketing Manager. Kendra brings a background in food marketing to her role at Potatoes USA including time at Sun World International, The Spice Way San Diego and at Fresh Origins Microgreens.

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