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   Shoebuy.com Leverages Successful E-Commerce Platform, Launches FloraFlora.com
by Shoebuy.com
Posted: Tuesday, November 10, 2009 at 2:34PM EST

BOSTON /PRNewswire/ -- Shoebuy.com (www.shoebuy.com), one of the largest retailers of footwear, accessories and related apparel on the Internet and an operating business of IAC (Nasdaq: IACI), is redefining the floral industry with the launch of FloraFlora.com, a new e-tail flower supersite that guarantees the freshest floral arrangements and eliminates delivery charges and hidden fees. Similar to Shoebuy.com’s success as a leading retailer of footwear, the Company is now raising the bar on the way consumers purchase flowers and gifts through supply chain innovation and best in class customer service.  

"No Hidden Fees Reward" and FloraFlora.com "Seal of Freshness Guarantee"  

If a customer shopping on another flower site experiences hidden fees and instead makes a purchase on FloraFlora.com, the customer can simply email hiddenfees@floraflora.com, indicating the other site’s name and the fees. Within 24 hours, FloraFlora will credit that customer with 10 percent off of their purchase for their role in helping to make hidden fees a practice of the past in the flower business.  

FloraFlora.com also offers a "Seal of Freshness Guarantee" on every purchase. For example, if a customer receives a flower purchase from FloraFlora.com and believes the flowers’ freshness does not last longer than similar purchases from other flower retailers, the customer can simply email freshness@floraflora.com, and FloraFlora will credit back the customer 25 percent of the original purchase amount.  

"We are thrilled to launch FloraFlora.com and extend our e-commerce expertise into redefining the flower purchasing experience," said Scott Savitz, Founder and CEO of Shoebuy.com. "With FloraFlora.com, we are following the same model by listening and giving shoppers what they really want - a wide selection of the best floral products all with free shipping and no hidden costs, a first-class consumer experience and a level of customer service they’ve come to expect from Shoebuy.com. Flower purchases are typically made by customers for a very special reason. With great benefits like FloraFlora.com’s ’No Hidden Fees Reward’ and ’Seal of Freshness Guarantee’, now the purchase experience can be special too."  

FloraFlora.com is partnered with the leading fresh-cut flower growers to deliver the highest-quality flowers direct to the consumer. Flowers are hand-cut daily and maintained in a cold-chain process until they are shipped, typically within one day of being cut. This network, coupled with Shoebuy.com’s virtual inventory model, leading e-commerce platform and reputation for customer service, ensures that when flowers are ordered and sent from FloraFlora.com, they are the freshest available.  

Today, FloraFlora.com’s partners operate over 1,500 acres of greenhouses, which will produce over one billion stems of flowers each year. FloraFlora.com promises the following benefits on all orders delivered to an address within the United States:  

  • Free delivery
  • No hidden fees, packaging or handling charges
  • No sales tax*
  • Same day hand-delivery of orders placed before 12:00 p.m. ET, Monday - Saturday
  • 100 percent satisfaction guarantee
  • "No Hidden Fees Reward" - 10 percent off of purchases made on FloraFlora.com when the customer experiences hidden fees on another site
  • 25 percent off of any purchase if flowers don’t pass the FloraFlora.com "Seal of Freshness Guarantee"  

Consumer-friendly features of the FloraFlora.com site include more than 250 arrangements of roses, carnations, lilies, orchids and novelty products; search options that allow consumers to shop based on occasion, flower type or plant type; and a personal gift reminder that sends personalized alerts on birthdays, anniversaries and other special occasions.  

The launch of FloraFlora.com is another example of how Shoebuy.com is using customer feedback to grow its business in a way that supports current shopping trends. Within the past month alone, the company announced Designer.shoebuy.com, a site that offers a specialized shopping experience and design-focused products, and ProductExpress.com, offering free overnight delivery on a robust selection of shoes and accessories. The veteran e-tailer is also drawing on its strong Web Site development and online consumer experience to provide full-service e-commerce solutions for many leading fashion brands, including Superga, Baggallini, Bella Vita and Bruno Magli.  

*No sales tax for every state except Massachusetts. "No Hidden Fees Reward" and FloraFlora.com "Seal of Freshness Guarantee" are subject to change at any time but not before December 31, 2009. Hidden fees are defined as any fees that appear in the shopping cart that are not the actual price of the flowers, required taxes, or cost of advertised shipping, such as handling fees, service fees, and previously unspecified delivery fees.  

About FloraFlora.com  

FloraFlora.com offers a large selection of flowers and plants delivered fresh from the farm or same day direct from your local florist. FloraFlora.com promises a "Seal of Freshness Guarantee", free weekday delivery and no hidden fees. FloraFlora.com is operated by Shoebuy.com, a part of the IAC family of businesses, which has grown in recent years to include over 60 brands including Match.com, Ask.com, Citysearch, and Evite.  

About Shoebuy.com  

Shoebuy.com is the largest retailer on the Internet focused on all categories of footwear and related apparel. Shoebuy.com experiences over 5,500,000 visitors a month and is one of the 10 most visited apparel shopping sites in the country as rated by Hitwise. Shoebuy.com has partnerships with more than 850 manufacturers and represents more than 750,000 products from top brands including adidas, Aerosoles, Allen-Edmonds, Bass, Born, Bostonian, Brooks, Charles by Charles David, Clarks, Crocs, Dockers, Donald J Pliner, Dr. Martens, Easy Spirit, ECCO, Fila, Florsheim, Franco Sarto, Hush Puppies, Jessica Simpson, Johnston & Murphy, K-Swiss, Keds, Mephisto, Merrell, Mezlan, Naturalizer, New Balance, PUMA, Reebok, Rockport, Sebago, Skechers, Softspots, Sperry Top-Sider, Stride Rite, Timberland, Tommy Hilfiger, and many more. Shoebuy.com also operates Bagsbuy.com, which represents all categories of bags including handbags, backpacks, luggage, baby gear, briefcases and laptop bags, Product Express which makes available over 10,000 products with free overnight shipping for the customer who needs the product now, and designer.shoebuy.com which offers a specialized shopping experience and design-focused product from over 200 top designer brands. Shoebuy.com is an operating business of IAC.  

Source: Shoebuy.com  

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