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   California Giant Builds New Data Driven Trade Website
by California Giant Berry Farms
Posted: Monday, October 16, 2017 at 9:06AM EDT

Watsonville, CA – California Giant Berry Farms has just rebuilt their trade website to provide trading partners with timely new data available at their fingertips. 

Over the past several years the company has put much of their focus on meeting the needs of the consumer building a robust database of brand loyal shoppers. This focus has allowed California Giant Berry Farms the opportunity to collect valuable insights into those shoppers and translate the insights into information geared to impact future purchases and brand loyalty for both the company and its trading partners. 

The company also receives and analyzes quarterly reports on category trends for the berry category and its contribution to produce sales from the various commodity boards they support. This data along with timely reports from trade associations on berries and produce sales trends arms California Giant with content to share with their customers. The new trade site provides infographics highlighting most recent information received on the consumer, the retail category, and timely produce industry research. Trading partners can simply visit and view the quick infographic results on the homepage or click through any one of the graphics and request a full report supporting the findings. 

“We want to continue to be a strong resource to our trading partners by providing quick, easy to read analytics on a variety of topics. This is the best and easiest way to share the data we have and keep it current as a constant resource to our customers”, says Anthony Gallino, VP of Sales. 

Key trading partners will also have access to a quick way to register to receive the Trade Buzz e-newsletter distributed weekly with the latest crop reports by region, weather, and promotional plans. Customers visiting will still be able to access basic information on pack styles, handling and merchandising, as well as watch the latest videos of farming partners on their ranches. For more information on how to receive detailed reports from California Giant Berry Farms on this new data collection, visit them at their booth #2401 at the Produce Marketing Association Convention or contact . 

Source: California Giant Berry Farms

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