Perishable Pundit
 
  Home | About | Archives | Sponsorship | Contact Us | Submit / Suggest
  Meat & Poultry rss  
   
   Plant-Based Proteins Are Gaining Dollar Share Among North Americans
by The Nielsen Company
Posted: Thursday, November 9, 2017 at 3:30PM EST

Historically, consumers would gravitate toward meat to meet their needs for protein. And while a majority of North American consumers still choose meat as their primary source of protein, plant-based options are gaining traction. Notably, a recent Nielsen global surveyfound that 23% of consumers want more plant-based proteins on the shelves.

In North America, consumers are actively trying to incorporate more plant-based foods into their diets (39% of Americans and 43% of Canadians). This suggests that plant-based options appeal to significantly more people than just those who follow vegetarian diets (6% of North Americans) and those who follow vegan diets (3% in the U.S. and 2% in Canada, respectively).

As with most behaviors, the appeal of plant-based proteins is varied. For many consumers, the reason for choosing plant-based proteins centers on the association of positive health effects, superior nutritional value and a need to avoid meat consumption in modern times.

To read the rest of the story, please go to: The Nielsen Company


print article
Print Article
send article
Send Article
Respond
Respond
Permalink
Permalink
Share Article
Share Article


Bakery Dairy Deli Floral  Meat & Poultry Produce Seafood Retail & Foodsvc
 Lowe Refrigeration  Magic Seasonings Original Magic  Chicken of the  sea  Deli Business  Produce business UK Newsletter  

mail to friend

Got News? Send your latest press releases and announcements to MeatPR@PerishableNews.com