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   Wonderful Pistachios Reveals New Bright Green Packaging To Relaunch No Shells Variety
by The Wonderful Company
Posted: Wednesday, March 21, 2018 at 9:07AM EDT

LOS ANGELES – Wonderful Pistachios, America’s fastest-growing snack brand, unveiled a dramatic packaging refresh of its Wonderful Pistachios No Shells variety. Available in-stores now, the convenient No Shells variety will feature cart-stopping bright green packaging, and will bring all the great unique taste and health benefits of pistachios, but without the need to crack open the shells. 

Wonderful Pistachios will support the relaunch of Wonderful Pistachios No Shells with it’s first-ever multimillion-dollar integrated marketing campaign, launching this Spring. The new creative campaign will include new trade and consumer print and online advertising, public relations, social media support, and a large-scale digital advertisement in Times Square. 

“Wonderful Pistachios No Shells delivers ultimate convenience to snackthusiasts, and has grown more than 50 percent across all channels, adding two million new households in the past year alone,” said Adam Cooper, vice president of marketing, The Wonderful Company. 

“As Wonderful Pistachios No Shells maintains its rapid growth, we are confident this eye-catching new packaging will continue having retailers seeing more green.”

Wonderful Pistachios No Shells are available in Roasted & Salted and Lightly Salted and are conveniently already-shelled for easy snacking and use in recipes, adding dynamic flavor and extra crunch to any meal. Wonderful Pistachios fans can now find the new Wonderful Pistachios No Shells packaging in 2.5 ounce and 6-ounce sizes in-stores nationwide.

For more information on Wonderful Pistachios and to stay up-to-date with the latest on the brand, please visit GetCrackin.com or at Facebook.com/WonderfulPistachios

About Wonderful® Pistachios & Almonds
Wonderful Pistachios & Almonds is the world’s largest vertically integrated pistachio and almond grower and processor. Grown in California’s Central Valley, our high-quality nuts can be found in the produce department of grocery stores across America.

Known for our iconic Get Crackin’ campaign, Wonderful Pistachios & Almonds is part of The Wonderful Company, a privately held $4 billion company. For more, visit: www.wonderful.com, or follow us on FacebookTwitter and Instagram.

The Wonderful Company

Headquartered in Los Angeles, The Wonderful Company is a privately held $4 billion global company dedicated to harvesting health and happiness around the world through its iconic consumer brands. The company’s 8,500 employees worldwide are dedicated to bringing consumers everywhere the freshest, most wholesome pistachios, almonds, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios is America’s No. 1 tree nut brand and one of the top-selling salty snacks; Wonderful Halos is the No. 1 mandarin orange in America; POM Wonderful is the No. 1 100% pomegranate brand in America; FIJI Water is America's No. 1 premium bottled water brand; Teleflora is the No. 1 floral delivery service through local florists; and JUSTIN Wine has the No. 1 Cabernet Sauvignon in California. A 2016 Nielsen study evaluating the familiarity, quality, and momentum of more than 2,500 leading brands revealed that Wonderful Company products dominated the top 10 lists of consumers across all generations, more than any other consumer goods company.

The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including nearly $200 million invested in environmental technologies and sustainability research, $45 million in charitable giving and education initiatives every year, $80 million toward the construction of a new charter school campus in California’s Central Valley, and innovative health and wellness programs, including two new, free primary care clinics for employees and their dependents. 

Source: The Wonderful Company


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