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   Tasteful Selections Demonstrates Category Innovation With Season & Savor Mini Sweet Potatoes Trays Program Launch
by RPE
Posted: Thursday, September 13, 2018 at 8:56AM EDT

Bancroft, Wis. — Dedicated to innovation and a satisfying culinary experience, Tasteful Selections®, a specialty potato brand from RPE Inc., has expanded its mini sweet potato tray line offering flavors of sweet, savory and trending favorites.

Consumers will notice new flavor options as well as a new Tasteful Selections brand identity.

Season & Savor® sweet potato trays are filled with fresh, mini-sweet potatoes and an individual seasoning packet that features one of six diverse, gluten-free flavors. These flavors include fan-favorite Brown Sugar Cinnamon, and new offerings like Sweet Heat, Honey Vanilla, Maple Bourbon, Southwest Chipotle and Sea Salt & Balsamic Vinegar.

All six new seasonings offer a full-flavored experience that will leave consumers wanting more. “Our consumer is ever changing. Their flavor preferences, health-based decisions, even the way they shop”, said RPE President Russell Wysocki. “Tasteful Selections is changing to meet customer and consumer demand.

“Each Tasteful Selections mini sweet potato tray offering,” he continued, “caters to a sweet, savory or slightly daring food preference that we’re confident shoppers and their families will love.”

Tasteful Selections has additional new products that will debut at this year’s annual PMA Fresh Summit — on display Friday, Oct. 19 and Saturday, Oct. 20, at booth number 163.

About Tasteful Selections

Tasteful Selections, LLC is a joint venture of RPE, CSS Farms and Plover River Farms Alliance, Inc. They are a vertically integrated grower, shipper, marketer of premium specialty potatoes with unique attributes for size and flavor.

About RPE

RPE, a second-generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. RPE prides itself on maintaining a high level of business integrity that includes commitments to environmental sustainability, as well as category innovation and retail solutions.

Source: RPE


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