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Wildflower florists cater to customers eager to fill their events with local foliage. Are commercial wildflowers ever truly “wild”?

 
   Are Commercial Wildflowers Ever Truly 'Wild'?
by Leslie Nemo, The Atlantic
Posted: Monday, July 24, 2017 at 3:38PM EDT

The roses looked pathetic. When shipped to the florist I worked at during high school, they arrived wadded together and smashed into four-foot-long boxes. The lisianthuses, however, looked as alive as I imagined they did when still in the ground. Each stalk showcased multiple purple or pink blossoms emerging from foliage in various states of bloom, as if being picked had interrupted each flower halfway through a stirring monologue. Every stem looked fresh, unique and, well, wild.

That’s what brides thought of lisianthus, too. Ideal for wedding fantasies of haphazard but conveniently beautiful bouquets, the florist billed lisianthus as wildflowers. But they must have come from greenhouses. The wholesale suppliers guaranteed a year-round lisianthus supply (its blooming season is June to September) to my Illinois florist (it’s native to Mexico and the Western United States). Odds are there wasn’t one man sprinting to his yard and harvesting a bundle every time a new order popped up.

To read the rest of the story, please go to: The Atlantic


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 Palm Beach Offers Chance To Showcase & Check Out New Products
by Jenny Scala, Society of American Florists
Posted: Monday, July 24, 2017 at 3:38PM EDT

The “Premier Products Showcase: In Living Color” is among the 39 educational sessions and events on the docket for SAF Palm Beach 2017, the Society of American Florists’ 133rd Annual Convention, Sept. 6-9 at The Breakers in Florida.


 First Digital Edition Anthura Unlimited Online Magazine Debuts
by Anthura NL
Posted: Monday, July 24, 2017 at 3:38PM EDT

We present the first digital edition of Anthura Unlimited, an informative and richly-illustrated online magazine for specialists in the horticultural sector.


 Smithers-Oasis Main Sponsor World Of Flowers 2017
by Smithers-Oasis
Posted: Friday, July 21, 2017 at 3:51PM EDT

Ever since the second edition of the World of Flowers, Smithers-Oasis (OASIS® Floral- and Floralife products) has been involved with the contents and development of this international florist event at the International Floriculture and Horticulture Trade Fair (IFTF) in Vijfhuizen, the Netherlands. Now Smithers-Oasis has decided, again, to be one of the main sponsors


 Fresh Cut Flower Farms Spring Up Around Detroit
by Stephanie Steinberg, The Detroit News
Posted: Friday, July 21, 2017 at 3:51PM EDT

Sarah Pappas talks about the white snapdragons, purple-pink dianthuses or yellow rudbeckias that sprout on her flower farm and get bundled in bouquets like people in her life with strict needs and wants. Pappas isn’t the only fresh cut flower farmer in the city. There’s Detroit Abloom in the Jefferson Chalmers neighborhood. Ambassador Fridge, Coriander Farm and Fisheye Farms also grow flowers, as well as produce, in Detroit.



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